Blog: Website Traffic

Determining the Best Website Tracking Tool

Recently several of our clients have asked which is the better tool to track website traffic, Google Analytics or server logs. I love to see our clients becoming passionate about their statistics, so this is a fun question for me to tackle. Before you start going back and forth between which tracking system is superior, it’s important to understand that many of your options are fundamentally different (kind of like apples and oranges or cats and dogs).

The Short Answer: Google Analytics

For most smaller organizations, Google Analytics is the solution to pick. It’s comprehensive, easy to use, and it’s free. But it’s not perfect, and it won’t meet every organizations needs.

The Long Answer: It Depends on You

How Sexy Images Affect Your Online Content

We were recently debating which video to feature first on a website we’re building, and after a quick talk we decided to put the one starring the hot girl first. It was almost a no brainer. We’ve all heard that beautiful women sell stuff. Car salesmen have been using this technique since the dawn of time. But I got to thinking, does anyone know if this translates to the online world? Turns out not so much.

Meet Our Metrics and Strategy Ninja

A couple weeks Steve Olson officially joined the Development Seed team and boy are we excited. Steve will be helping us build smarter communications solutions. He’ll spend most of his time measuring the success of the online tools we build and helping us to maximize their impact. He’ll also be using this knowledge come up with creative, results driven communications approaches that we know our clients will love.