Blog: Online Tv

Breaking Out of the Box
Communications Strategist

Yesterday NBC Nightly News started posting its broadcast online -- in it's entirety.
This is the first nightly news show, or any tv show as far as I know, to put an entire show online and commit to do it every night. And what's even cooler is they did it for the right reasons. As anchor Brian Williams wrote on his blog (another good move!):

"While I'm just old enough to believe there's a certain magic that comes with that moment when our studio digital clocks hit exactly 6:30:00 eastern time each night (when the three network evening newscasts come on the air), not everyone is able to give us their attention at that exact time. And so here we boldly go." Read the rest.