Blog: Mobile Campaign

Political Ringtones: What Can 527s Do With This?

What if you could take one of the most annoying public disturbances, a ringing cell phone, and turn it into a little bit of activism and community building?

If a cell phone rings with Bush saying, “Brownie, you're doing a heck of a job” on your morning bus/subway commute, you might get some smiles. And create a little bit of community in a random place by letting other concerned Americans know they are not alone or unpatriotic by being pissed at the government.

I think 527 organizations like MoveOn.org and other grassroots activist groups could start turning propaganda into Daily Show-like sound bits for all to download. This could be a fun value-added service for their members. How often do these organizations give you something rather than just a pitch to ask for money or to sign a petition?