Blog: Media Analysis

Talking with Bloggers, Campaigners, and Progressives about Tracking New and Traditional Media

A lot of campaigners in Washington, DC for Rootscamp just got a peak at Managing News - our news tracker and analyzer tool. If you missed the session, you can check out some videos of the tool here and contact us for a seven day free trial.

The session led into a great discussion on what people in the political realm need with a tool like this - particularly extreme media analyzers and bloggers. That there's a need to track online chatter on both a macro and a micro level wasn't in question - the people in the room knew that was necessary and it's been a recurring theme in all the sessions I've been to so far today. This in itself is really great to hear because we built Managing News to do just that, and to give a snapshot view of what’s happening online around a topic and make it easy for people to take action on it.

There was some good excitement about Managing News' ability to roll a lot of what people are already doing with Bloglines, Google alerts, and manual news reading into one shared platform, and that one that automatically adds information like keywords and locations to the news it sucks in. We also heard some great feature requests - like source exclusion, clipping reports printed in various formats, and close captioning tracking - that will be keeping us busy for awhile : ) Let us know if you have a specific news tracking or analyzing need. We're happy to talk about what Managing News and other tools can do to help.