Blog: Email Campaign

How Sexy Images Affect Your Online Content

We were recently debating which video to feature first on a website we’re building, and after a quick talk we decided to put the one starring the hot girl first. It was almost a no brainer. We’ve all heard that beautiful women sell stuff. Car salesmen have been using this technique since the dawn of time. But I got to thinking, does anyone know if this translates to the online world? Turns out not so much.

About once a week I receive an email from “my” farmer, who I have a community agriculture share with and get my organic vegetables from every Tuesday afternoon. Today I learned about “bee wars” and his delivery schedule for the coming week.

Every email starts our with a nice personal story about what is going on at his farm and then breaks into news about what vegetables will be available this week. It is a nice personal mix of a good story and business information. His emails are in just plain text paragraph form that is hard to scan but the content is so interesting I read the whole email.