Blog: Chevy

Yep, the Washington, DC, web strategist mentioned in this month’s Wired magazine is our very own Eric Gundersen. The article, Commercial Break, talks about Chevy’s now notorious advertising campaign for the Tahoe and how it was hijacked.

In the car on the way back from my interview at Nightline on the Chevy Tahoe ads, Marty and I talked about the impact networks are having on advertising, which is very evident with the huge display of activism through culture jamming the Chevy ad.  In this carcast (yeah, just a podcast in a car), we talked about what ads were the most interesting and what this type of activism means for organizations trying to do real grassroots outreach.  

Here is the show for streaming.
You can download it here.

So people are sharing what they want from a car… will SUV
makers listen?  The notorious
do-it-yourself Chevy Tahoe ads have hit the mainstream media with coverage in
the New York Times and now tonight on Nightline. 

I just got back from an interview at Nightline and hanging
out with Marty Kearns from Green Media Toolshed who writes over at
www.Network-CentricAdvocacy.net.  This site is the hub for all the ads that people
are making and is coming up second when you google “chevy ad.”    So if you if have made any videos go post
them there – we are trying to record as many of these as we can!

If you think the interview tonight sucked just know that it
is because they have a fleet of Chevy Tahoes and Suburbans in their garage –
Marty and I took pictures :).

Melting ice caps. Heat-trapping gases. Global warming. Help Chevy out and make an ad for the new Tahoe so they can show Americans they care about the environment. Thanks Marty 
Here is my add: