Blog: Blog Tracking

Castro + CNN = Blog Spike!
Metrics and Strategy Ninja

From a Blog to Traditional Media, Then Back to Blogs

From a Blog to Traditional Media, Then Back to Blogs

Who would have thunk that Fidel Castro could be a buzz leader in the U.S. blogosphere? Well, not me at least. But he sure was when he published his thoughts on the invincibility of a Clinton Obama ticket in 2008 - it positively rocketed around the blogosphere.

I took a quick look at a Blogpulse trend report on the phrase "Clinton Obama ticket" and got the graph below. Check out the large spike in the term's use right around today. Wow, right?

You can’t really tell on this image, but the traffic on that term was almost nil on August 27th and then spiked on the 28th. The spike is even larger if you look at the posting traffic for the last 6 months.

Obviously, Castro was hardly the first person to think, postulate, or write about the possibility of the two nominees joining forces, but why would his article in a Spanish-language paper lead to such a burst of discussion?