Blog: AdWords

Our client Haiti Innovation recently received a Google Grant and we’ve been helping them on their AdWords campaign. In the past few months they’ve been blogging pretty aggressively to try to increase website traffic, and it’s worked. So when they came to us looking for ways to put their grant to use, we thought what better way to capitalize on what is already driving people to their site than to post ads that pertain to their daily blog posts. Now in addition to ads that appear when people search using phrases like “Haiti news,” Haiti Innovation’s ads appear in more specific keyword searches like “Haiti kidnapping” and “sustainable environment.” And they’re updating them with each post.