Cultivating tangible change
United Nations Millennium Campaign
The United Nations Millennium Campaign advocates for the completion of the Millennium Development Goals, a set of benchmarks designed to end extreme poverty in the world by 2015. One of the campaign’s main goals is to spur individuals around the world to act to keep their governments committed to funding and reaching these goals.
The United Nations Millennium Campaign came to us to help them implement their online strategy. They had some remarkable organizing and marketing ideas, and they needed a firm that could help them execute their concepts online. We provide consulting and technical support to help them bring their ideas to life. So far we’ve helped them launch four websites: their beautifully designed main website (endpoverty2015.org), a coalition blog to share ideas about fighting poverty (endpovertyblog.org), a custom video website to support a major public service video campaign (noexcuse.endpoverty2015.org), and most recently, their world-record setting Stand Up Speak Out campaign site (StandAgainstPoverty.org) that served as an online hub for over 40 million activists.
design, strategy, built multiple websites, developed custom video player
Work
design, strategy, built multiple websites, developed custom video player
Strategy Focus
Displaying Photos Easily and Compellingly with Flickr Widgets
Two Widgets We Used to Show Off Photos on StandAgainstPoverty.org
Two Widgets We Used to Show Off Photos on StandAgainstPoverty.org
At the height of the UN Millennium Campaign's Stand Up Speak Out campaign last week, a ton of photos were uploaded to StandAgainstPoverty.org in just one day. So many in fact, that at least one photo from the campaign’s account made it into the photos featured on Flickr under “everyone’s photos.” That’s hard to do and shows the fast rate people were uploading photos through the Flickrup module that Jose built (more on that later in the week).
With so many photos being uploaded and with so many of these photos containing important metadata like the location where the photos were taken, we really wanted to display the photos in an organized way that took advantage of all available data. So we started brainstorming.
Flickr.com lets you make a Flickr map of your photos, but photos can only be mapped if they've been geotagged using a special machine tag that includes latitude and longitude of where the picture was taken. This is limiting, and unless you do the geocoding yourself (which can be a little hairy but not too bad), you need a way to geocode the pictures when pulling them back out of Flickr. With such a fast paced campaign like this one, we wanted to use a more straightforward approach.
That’s when Trippermap came in. Trippermap is a flash widget that gets around the need to tag your photos with latitude and longitude. If there are other location tags on a photo like the name of a country, city, and state or a country and state/province, then Trippermap uses this information to geocode the photo itself and place it on a flash map that you can then embed in your site. Check out this one from the Stand Up Speak Out campaign: