Situation

The way public conversations happen has changed. Mainstream media outlets and large companies are no longer the primary messengers. People now have access to the megaphone through the internet, and they are using it to share news, ideas, and opinions on just about everything.

There are hundreds of millions of blogs, niche websites, community forums, videos, and photos online. More conversations move online everyday, and increasingly people are turning to them to get their news and information. The power to communicate to a wide audience has shifted.

Organizations need to follow these emerging conversations to know the full story about their issues and brands, and they need to step in and engage these new messengers to influence those conversations. But how can they possibly listen in and make sense of so much chatter?



Solution

We built Managing News to help organizations listen to the news and conversations happening online and identify which are the most important so they can respond.

Managing News is a news aggregator that can be used collaboratively by teams to read and respond to the news. Users can enter a topic, a company, a brand, or a part of the world they’re interested in, and the system will track the chatter on these topics within minutes of it appearing online. It then analyzes the chatter to help identify hot topics and emerging trends.