Development Seed Blog

What if your printed pages of your site had coupons on them? I was just making a very simple printing style sheet for an organization. My goals were simple:

• Have only the main content printed hiding mainly the header and navigation.
• Have all links in the content print out the urls that they point to.
• Have unique content for printed pages like coupons

Here is the deal with this fairly random idea. The organization that needs a print friendly page sells memberships and publications... they have invested a lot in their only email campaign and E-mail has 1.12% advertisement response rate. According to DMA Response e-mail was tied for sixth highest response behind telemarketing (5.78 percent), dimensional mail (2.3 percent), catalogs (2.18 percent), direct mail (1.88 percent), and coupons (1.12 percent). 

So since coupons are tied with email for ad response rate why not try to incorporate them into print friendly pages? I recommend using a rotating image and ad text and use a js snippet that creates a random number and prints it with the coupon so each coupon looks unique... any thoughts on this?