Blog Tuesday January 6
Eric Gundersen
strategizer

Eric is President of Development Seed, an online strategy shop in Washington, DC. Eric has developed communications strategies and tools for organizations around the world, ranging from international development organizations to major media outlets. Recently he has been mapping food security projects in Africa, developing the intranet at the World Bank for their international communications team, and building decentralized data collection tools to survey public health organizations' capacity to respond to bird flu outbreak on the ground in Southeast Asia.

Archive
Short Term Campaign Sites are a Good Idea
May 28, 2004
by Eric Gundersen

Green Media Toolshed has an open blog thread talking about environmental sites capitalizing on the movie The Day After Tomorrow. I posted the following to their blog today:

Greenpeace has a great parody site on The Day After Tomorrow, named “The Day is Today.” http://www.thedayaftertomorrow.org/. Making a short term campaign site is a smart move because it brings more people to your organization. While many organizations would be uneasy sinking a good amount of resources into a short term project, I think it is a great idea. I wonder what the traffic reports look like... I would like to see how many people go from this campaign site to a Greenpeace site. Anybody from the Greenpeace web team in London out there want to share? Was it worth the investment? Personally I think so but you could make a stronger case for this type of campaign site if you can show that these sites not only supply people with good information about the campaign and the organization but push them to go to the organizations main site.

The only mistake is that Greenpeace is not using Google AdWords. I am sure a lot of people are running searches on The Day After Tomorrow... the only one to get it right is Island Press Blog.IslandPress.org.
-------See comments in previous posting Google AdWords

2 Comments
Oxfam great campaign site
Jun 12, 2004

http://www.maketradefair.com/en/index.htm

Several More Non-Profits are Advertising!
May 28, 2004
Seed Friend

Several more non-profits are taking advantage of the release of the movie The Day After Tomorrow and using Google AdWords to help educated people about the real dangers of climate change. Here is the latest screen shot from Google.

Google Screen Shot