Development Seed Blog

About once a week I receive an email from “my” farmer, who I have a community agriculture share with and get my organic vegetables from every Tuesday afternoon. Today I learned about “bee wars” and his delivery schedule for the coming week.

Every email starts our with a nice personal story about what is going on at his farm and then breaks into news about what vegetables will be available this week. It is a nice personal mix of a good story and business information. His emails are in just plain text paragraph form that is hard to scan but the content is so interesting I read the whole email.

If you have a devoted readership, like the farmer does, good content is all you need to reach out to your members. However, most organizations do not have such a strong email following. People are bombarded with emails every day and especially have little time to read group emails unless you make it easy for them to be interested. While content is the corner stone to a good email, there is a lot of planing and design necessary for you to get your reader to start, and ideally finish, the email. See tomorrow's post on how to start an effective email campaign.