Blog: Online Outreach Strategy

Yesterday CBS launched part of its new 24-hour internet news service.
What's particularly interesting is that they decided on this approach
rather than creating a 24-hour cable news service like most of their
competitors.

Reading the NYT this Sunday, I was moved by column about an Ethiopian woman who overcame a serious medical condition and is helping others to do the same. Nicholas D. Kristof wrote his column about obstetric fistula, a injury that happens during childbearing and leaves women with life altering effects.  This problem typically happens to poor women in developing countries who...

An AP article
published Sunday finds that large corporations are blogging, and that
they're benefitting from it.  These corporate blogs, if they're
successful, could end up being very useful tools for non-profits and
small businesses who want to blog but don't really know how to do it
and don't have the resources to pay to find out...

NextBillion.net, the World Resource Institute's Development Through Enterprise blog and one of the latest websites Development Seed has launched, has been gettting noticed!  Business Week says: "Most stuff that is written in blogs is self-indulgent crap, or mean-spirited political spin. Here's a blog worth spending time and effort on..."

A Nigerian gem dealer just signed up on NextBillion.net, a progressive international development online community. I'm still stumped as to why he is on the site and what he expects to get out it. And I am really interested to know how he got there. The community now consists of World Bank, USAID, Chemonics, Freedom from Hunger... and there is a lot of discussion on socially responsible investing. What does a community do with an outsider, especially one like this?

We just got out of a three day conference over at the World Bank called Web for Development - Telling the Development Story to the World. You can check out the agenda here: http://tinyurl.com/7t4fh. The World Bank has somewhere between 600 and 1000+ websites, of which 40 or 50 are corporate websites, and the remainder, everything else.